Woodside, California

Today is World Ocean Day – no, not yet another excuse dreamed up by greetings card companies to generate more profits and more landfill. Ocean Day is an opportunity to focus on the oceans, to appreciate their importance, and to take action to preserve them for the future.

This particular Ocean Day also sees the launch of The BLUE Project by renowned British yachtsman Conrad Humphreys. Their tagline is: It’s COOL to be BLUE, and they are enlisting various sportspeople to help promote their message. I am honoured to be one of their BLUE Ambassadors.

So what does it mean to be BLUE? Here are some COOL ideas for starters. I am going to celebrate World Ocean Day by taking my plastic, paper and glass to the recycling banks, and buying some energy-efficient lightbulbs.

Happy Ocean Day!

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