Dictated by Roz at 22.07 Tarawa time and transcribed by her mother Rita Savage.
Position: -06.56893 148.59792
I have several management-type books on the iPod such as Blink, Switch, Drive, and various other one-syllable, one word, one verb titles that seem to be mandatory for the genre.
Half of them seem to be little more than a sales pitch for you to get the author to come and speak at the company conference, but today I have been listening to Switch by Dan Heath and Chip Heath and this has actually been very good and got me thinking about things we could do to create a culture that is anti-plastic in its disposable forms
The book talks some real sense about how to Switch away from poor habits and into good ones, a subject that fascinates me in its environmental applications.
A couple of case studies, particularly struck me. In the first the objective was to introduce the conference to the designated “driver”, originally a Scandinavian idea in order to reduce drunk driving. They recruited the help of various TV show screen writers and suddenly designated drivers were popping up all over TV land, including, appropriately, Cheers. And now, ta-dah, it is a well established part of our culture.
The second case study took place in Tanzania where the spread of Aids was exacerbated by the problem of “sugar-daddies” who would bestow favours on young girls in exchange for sex, usually unprotected. To change the culture they created radio-ads in which the sugar-daddy was depicted as a rather sleazy character who was left looking foolish when a sympathetic waitress helped his young date to escape from his clutches. The name of the sugar-daddy character entered the national language as synonymous with “pathetic old guy who has to pay girls to keep him company”, and the practice declined.
So this got me thinking about how to do something similar with plastic disposable items. It makes me wince when characters in books are portrayed using plastic bags. Maybe we could write to any authors who commit this sin to ask them to specify reusable bags in their next novel. Or maybe we could coax several soap opera screen writers to drop in a few scenes where people are using reusable bags for their groceries. I am not well up on American soaps but in the UK it would be a cinch to do so.
Any slogans to suggest? Don’t be trashy? Plastic fantastic? I’m sure you can do better than this – after “the save the whale, drink some ale” suggestion – I have high expectations. Ideas please!
Other Stuff: Looks like my oars are nearing the end of their natural lives. On one of them the spoon has started to split from the loom and the carbon fibre wrap on all of them is flaking and peeling. They’ve had a hard life with extensive exposure to salt water and intense UV, so it’s not really surprising. Maybe I’ll cut the spoons off and save them, though. They are rather beautiful with wood of different colours laid into a feather pattern. They would make nice gifts for some of my sponsors.
Lots more ships today. I’m getting quite used to them now. Tonight as I ate my dinner I divided my attention between some particularly beautiful pink glowing clouds to the north and a procession of three container ships. All part of the scenery.
Some odd conditions today, choppy seas and winds from a strange direction as local squalls passed through. Over all, another day of satisfactory progress.
As of tonight, 186 nautical miles to go.
Be on Roz’s Facebook Fan Page and Website:
By the end of this row Roz will have spent over a year alone at sea in a space smaller than a jail cell, more isolated than a Tibetan monk.
Why? Because we can no longer ignore the pollution and environmental damage to our planet.
How can you help? Send us a picture of yourself using a reusable shopping bag to firstname.lastname@example.org and we will post it to Roz’s Facebook Fan Page.
We are aiming for 365 photos symbolizing Roz’s year at sea to let Roz know that she is not alone, that her message is making a difference. Three of the best photos will be drawn and posted onto Roz’s website, so be creative!
Another way you can let Roz know that you are following her journey is by making a contribution in the dollar amount of the days she has been at sea, one month and counting so far. “The energy of your support does reach her out at sea.”
Also take advantage of Roz’s Ebay Store sale. We are offering 10% discount on Roz’s reusable shopping bags until the end of the month. Also available in UK – ask for details through Contact (top line of page)