San Jose, California

A few months ago I blogged about Rebecca Hosking. After seeing the devastating effects of plastic pollution in Hawaii while she was making a TV documentary there, she returned to her home in the small Devon town of Modbury, determined to make a difference. She persuaded local shopkeepers to stop giving out plastic bags, and Modbury became the first officially plastic-bag-free town in the UK.

It seems that from this small beginning the ripples have spread, and many other towns have been in touch with Modbury, wanting to know how they, too, can do their bit to help solve this insidious problem.

Click here to see the latest update on the story.

It just goes to show the power of the individual to make a difference. So don’t be tempted to think that the environmental crisis is so hopelessly huge that anything you do is but a drop in the ocean. That one tiny drop can send out ripples in ways that we cannot even begin to imagine, growing in strength and speed until there is a veritable tsunami of positive change.

[photo: Rebecca Hosking]

[P.S. My own news: I arrived in San Jose, California, last night, to give a presentation today for Brocade, my title sponsors. Compared with the 900-strong sales conference a few weeks ago, this one had a relatively small live audience of a couple of hundred, but was available to another 2500 or so via live webcast.

My theme on this second anniversary of the date I set out across the Atlantic? Facing big challenges, how to keep going when the going gets tough, and recognizing that getting outside your comfort zone is (duh!) uncomfortable – but that the good news is that when you feel that discomfort, you know you’re doing the right thing, because you’re stretching yourself and pushing your limits.]

Click here to find out more about Brocade and their green credentials.

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